It's Not Always What You Say, It's How You Say It

devteam@grantsoffice.com (Grants Office, LLC) — Tue, 15 Mar 2011 05:00:00 GMT

From one of the more memorable movie scenes of the past 20 years, you may recall a phone conversation between Tom Cruise and Cuba Gooding, Jr. that portrays the amusing contract negotiation of an agent and one of the professional sports figures he manages. A repeated and emphatic shouting of “Show me the money!” helped endear Jerry McGuire to movie viewers and helped Cruise’s character succeed in achieving his intended task—the movie scene ends with Cruise receiving a simply stated, “Congratulations, you’re still my agent,” from his star-in-the-making. It’s not necessarily the aggressiveness of the message itself but rather its impassioned delivery that may best carry over to grant applications.

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It's Not Always What You Say, It's How You Say It