There is always more to learn about how to research and find the best grant opportunities and funders for your organization. But what happens when it’s time to talk to that potential funder? What do you say? How do you get their attention and fuel their curiosity? How can you talk about your nonprofit without overwhelming them with details?
While not a new notion, the desire to avoid hasty generalizations within one’s grant proposal is ever present. We are all guilty of it. Facing character or page limits, we often try to distill complex ideas down to as few of words as possible while still making our message clear. We make broad-based statements such as, “surveillance cameras can help our police department reduce crime”, “video conferencing equipment will empower our hospital fight the opioid epidemic”, or “1:1 classroom technology is necessary for successful education in this digital age”. However, there is a huge problem with these kinds of statements. They are weak arguments that do not tell the funder anything of actual substance.
Has the perfect grant opportunity ever presented itself to you, but with the caveat that the deadline is next week and that you just aren’t ready to apply in such a short time? In over two decades of grant writing, I’ve encountered this scenario all too often with my clients which is why I think it’s so important to spend a little time to make sure you are ready when the next great grant opportunity comes your way.