The decision to submit a grant application frequently stems from a combination of an organization's needs, broader goals, and the opening of a suitable grant program. However, once pen hits paper, these broader ideas must be fully examined and expressed in terms of specific goals that can be carried out and evaluated for success. One critical element of almost any grant program that can sometimes prove to be a sticking point is the identification of the proposed project's targeted population—in other words, who will benefit from the grant project. Your target population will likely be initially determined by your organization's current patients, students, community members, or other groups currently served, and by the parameters set out in the grant guidance. However, it is important to dig deeper and iron out specific details related to the target recipients of the project's services. By treating this facet of the application as an opportunity to demonstrate your project's readiness and anticipated effectiveness, you can strengthen your proposal's competitiveness and gain a favorable review from the granting agency. While developing specific details about your project's implementation can be difficult in the beginning stages of conception, it is well worth the extra effort.